Burney U.S. Factor Rotation ETF(NASDAQ:BRNY)

BRNY is based on the belief that the size and style are dominant factors impacting the overall performance of an equity portfolio. The fund uses a proprietary model to actively position the portfolio towards small-cap and value stocks or large-cap and growth stocks or vice versa, given different investment cycles. The sub-advisor uses a five-step process in managing the portfolio. The process begins by determining the markets current investment cycle. Using S&P classifications for size and style, stocks are evaluated based on valuation, growth, profitability, quality and technical factors. In addition, the model uses artificial intelligence to measure a company digital footprint, such as website traffic and social media presence. The model rates and ranks each stock. A portfolio optimizer is used to select 80-100 US stocks considered highly rated and fit the preferred size and style targets. The fund may include mid-caps to their small investment cycle. The fund is rebalanced monthly. Portfolio turnover is limited to no more than 37.5%.